Browse Items (401 total)

Marketing Principles from the River City provides a contemporary exploration into the core concepts of marketing intended to be a free and open-access handbook for undergraduate introduction to marketing course students, a refresher resource for…

Public Relationship Mnagaement

Models in Microeconomic Theory covers basic models in current microeconomic theory. Part I (Chapters 1-7) presents models of an economic agent, discussing abstract models of preferences, choice, and decision-making under uncertainty, before turning…

Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, it is assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios,…