Browse Items (401 total)

This is a peer-reviewed open textbook published by James Cook University that provides a practical framework for developing critical thinking in psychology, combining key dispositions, cognitive insights, and research skills. Through theory,…

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing…

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital…

Models in Microeconomic Theory covers basic models in current microeconomic theory. Part I (Chapters 1-7) presents models of an economic agent, discussing abstract models of preferences, choice, and decision-making under uncertainty, before turning…