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This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the…

Interpersonal Communication: Context and Connection provides an engaging overview of interpersonal communication grounded in theory, research, and practical application, with an eye to the lived experience of college students. The first three…

This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.

Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as…

Introduction to Financial Accounting, originally by D. Annand and H. Dauderis, is intended for a first course in introductory financial accounting. It has been extensively edited by Athabasca University and reflects current International Financial…

Introduction to Financial Management: A Contemporary Approach" is a comprehensive open-source textbook designed to provide students and professionals with a solid foundation in financial management. This textbook is structured into four key parts,…