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This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.

Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as…

Introduction to Financial Management: A Contemporary Approach" is a comprehensive open-source textbook designed to provide students and professionals with a solid foundation in financial management. This textbook is structured into four key parts,…

The financial technology environment is a dynamic, high-pressure, fast-paced world in which developing fast and efficient buy-and-sell order processing systems and order executing (clearing and settling) systems is of primary importance. The orders…