8 10 401 https://www.repository.gctu.edu.gh/files/original/da89bc0656ddf9a5196c71ceb340a2ff.pdf e16c946327dd58769d8bc8652a97033f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Digital Marketing Strategy Creator An entity primarily responsible for making the resource Pierre-Yann Dolbec Subject The topic of the resource Digital Marketing Publisher An entity responsible for making the resource available Concordia University Open Textbooks Date A point or period of time associated with an event in the lifecycle of the resource 2021 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook provides an overview and introduction to digital marketing strategy. It discusses how digitalization has transformed how businesses create value and how consumers experience brands. It presents a framework for digital marketing called RACE (Reach, Act, Convert, Engage) that will be covered throughout the textbook. The textbook is divided into two sections—the first covers understanding digital consumers and planning campaigns, while the second provides an in-depth presentation of the RACE framework for attraction, lead generation, conversion, and customer loyalty. Key topics covered include search engine optimization, content creation, lead generation, conversion optimization, and building customer engagement. https://www.repository.gctu.edu.gh/files/original/4f123941dd071c7dac832bbc4072fbb1.pdf a749ad7ba0d4f7e334f8711460f4811b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Leading Innovation, 2nd Edition Creator An entity primarily responsible for making the resource Kerri Shields Subject The topic of the resource Management and Leadership Publisher An entity responsible for making the resource available eCampusOntario Date A point or period of time associated with an event in the lifecycle of the resource 2023 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation, such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation, such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation, such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well. The second edition of this book has two new chapters, as well as new and reorganized content, new exercises, an updated test bank and lecture slides, and modifications to meet WCAG 2.0 accessibility standards. https://www.repository.gctu.edu.gh/files/original/479e80995c080ebc648a34087ed7c558.pdf 09e18da431f4341f7dc16d631438ae00 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Management Creator An entity primarily responsible for making the resource Kennedy B. Reed Subject The topic of the resource Management Publisher An entity responsible for making the resource available Virginia Tech Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2020 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource Strategic Management offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful. https://www.repository.gctu.edu.gh/files/original/acc8403f820e711eb2d570f522478b5c.pdf df9850139c5332c84c86a5245bfeff02 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Principles of Marketing Creator An entity primarily responsible for making the resource Maria Gomez Albrecht, Mark Green, Linda Hoffman Subject The topic of the resource Marketing Publisher An entity responsible for making the resource available Open Stax, Rice University Date A point or period of time associated with an event in the lifecycle of the resource 2023 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0). Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. Identifier An unambiguous reference to the resource within a given context ISBN-13: 978-1-711471-51-8 https://www.repository.gctu.edu.gh/files/original/149e812951a7f51be39ffc2f553a804f.pdf 1c171b129d48a8f74b6cb400dfb54481 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Principles of Economics, 3rd Edition. Creator An entity primarily responsible for making the resource David Shapiro, Daniel Macdonald, Steven A. Greenlaw Subject The topic of the resource Economics Publisher An entity responsible for making the resource available OpenStax,Rice University Date A point or period of time associated with an event in the lifecycle of the resource 2022 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is licensed under Creative Commons Attribution 4.0 International License (CC BY 4.0). Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource Principles of Economics 3e covers the scope and sequence of most introductory economics courses. The third edition takes a balanced approach to the theory and application of economics concepts. The text uses conversational language and ample illustrations to explore economic theories and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. Brief references and deeply explored socio-political examples have been updated to showcase the critical – and sometimes unnoticed – ties between economic developments and topics relevant to students. A fuller list of changes made in Principles of Economics 3e is described in the preface and the transition guide to help instructors transition to the third edition. https://www.repository.gctu.edu.gh/files/original/1712e1f15b15a1de6951b21736ce8fa2.pdf 60eacadbf94dce227398b9f8a177c1ab Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Principles of Finance Creator An entity primarily responsible for making the resource Julie Dahlquist, Rainford Knight Subject The topic of the resource Finance Publisher An entity responsible for making the resource available OpenStax Date A point or period of time associated with an event in the lifecycle of the resource 2022 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is licensed under a Creative Commons Attribution 4.0 International License. Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource This textbook is designed to meet the scope and sequence of your course. Principles of Finance provides a strong foundation in financial applications using an innovative use-case approach to explore their role in business decision-making. An array of financial calculator and downloadable Microsoft Excel data exercises also engages students in experiential learning throughout. With flexible integration of technical instruction and data, this title prepares students for current practice and continual evolution. Identifier An unambiguous reference to the resource within a given context ISBN-13: 978-1-951693-54-1 https://www.repository.gctu.edu.gh/files/original/06b8f01175b96a913d7057e72c452533.pdf 82e8398abac8b0935321c1b3b176f018 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Principles of Macroeconomics, 3rd edition Creator An entity primarily responsible for making the resource David Shapiro, Daniel MacDonald, Steven A. Greenlaw Subject The topic of the resource Macroeconomics Publisher An entity responsible for making the resource available OpenStax Date A point or period of time associated with an event in the lifecycle of the resource 2022 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is licensed under a Creative Commons Attribution 4.0 International License. Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource Principles of Microeconomics 3e covers the scope and sequence of most one-semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories and provides a wide array of examples using both fictional and real-world applications. The third edition has been carefully and thoroughly updated to reflect recent developments, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. A fuller list of changes made in Principles of Microeconomics 3e is described in the preface and the transition guide to help instructors transition to the third edition. https://www.repository.gctu.edu.gh/files/original/f872a3a911e818f974f507a55a0268fd.pdf c35bd7b8b030909dad429b8174eb160b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Business Math: A Step-by-Step Handbook Creator An entity primarily responsible for making the resource Jean-Paul Olivier Subject The topic of the resource Business, Mathematics, and Statistics Publisher An entity responsible for making the resource available Lyryx Learning Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2023 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource Business Mathematics was written to meet the needs of a twenty-first-century student. It takes a systematic approach to helping students learn how to think and centers on a structured process termed the PUPP Model (Plan, Understand, Perform, and Present). This process is found throughout the text and in every guided example to help students develop a step-by-step problem-solving approach. This textbook simplifies and integrates annuity types and variable calculations, utilizes relevant algebraic symbols, and is integrated with the Texas Instruments BAII+ calculator. It also contains structured exercises, annotated and detailed formulas, and relevant personal and professional applications in discussion, guided examples, case studies, and even homework questions. https://www.repository.gctu.edu.gh/files/original/400149c3b0fbc726207e6f8e1920a030.pdf 127ac6d406a85579914c5735f521bd99 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Fundamentals of Business Creator An entity primarily responsible for making the resource Florence Daddey and Rachael Newton Subject The topic of the resource Business Publisher An entity responsible for making the resource available Douglas College Date A point or period of time associated with an event in the lifecycle of the resource 2024 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource CC BY-NC-SA 4.0 except where otherwise noted Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource The Fundamentals of Business (British Columbia Edition 2024) is an adaptation that highlights current business issues and trends, focusing on not only Canadian content but also adding the British Columbia perspective. The adaptation highlights equity, diversity, and inclusion opportunities in business practices. Additionally, this edition aims to celebrate the rich history and current opportunities of businesses that are led by Indigenous people, people of color, and people with disabilities. https://www.repository.gctu.edu.gh/files/original/728c96a1ec3f9af6b1b21a68cc49373e.pdf 1ee310b80a27a139866fe9da0eacf004 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Principles of Strategic Management Accounting Creator An entity primarily responsible for making the resource Stijn Masschelein Subject The topic of the resource Accounting Publisher An entity responsible for making the resource available University of Western Australia Date A point or period of time associated with an event in the lifecycle of the resource 2024 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license (CC BY-NC 4.0). To view a copy of the license, visit http://creativecommons.org/licenses. Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource This textbook explains the economic and sociological principles that underpin the use of strategic management accounting practices in organizations. Each chapter of the first part starts with a gentle, conversational introduction to the insights of one strand of academic literature and applies the insights to modern performance measurement and evaluation practices. The following parts apply the principles to specific accounting tools such as the budget, cost accounting, and the balanced scorecard. The textbook can be used in an advanced management accounting undergraduate unit or a postgraduate unit to give students a firm grounding to analyze measurement and evaluation practices in modern organizations. The textbook is meant to be a jumping-off point for students and prepare them to analyze case studies and technical articles on strategic management accounting.